The posters are right here, the documents are OCRed and available for download here: http://www.megaupload.com/?d=DNAU5B5B
Right from page one, I find this to be fascinating insight into the mindset behind the launch of a juggernaut. Observe:
BACKGROUNDThe document goes on to tout the benefits of their integrated marketing approach, the three-episode television series, why Transformers is an 'ensured success' and more. I hope you enjoy it as much as I have.
• The Transformers is a unique new "conceal-reveal" fantasy action figure concept
introduced February '84 at Toy Fair.
• Trade reception to date is phenomenal with first year sales estimates indicating
Transformers will be the most successful introduction in Hasbro's history to date.
• Product delivery in stores across the U.S. begins mid-to-Iate April '84.
These are incredible, thanks Jim.
That's a cool poster.
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