5 days ago
BACKGROUNDThe document goes on to tout the benefits of their integrated marketing approach, the three-episode television series, why Transformers is an 'ensured success' and more. I hope you enjoy it as much as I have.
• The Transformers is a unique new "conceal-reveal" fantasy action figure concept
introduced February '84 at Toy Fair.
• Trade reception to date is phenomenal with first year sales estimates indicating
Transformers will be the most successful introduction in Hasbro's history to date.
• Product delivery in stores across the U.S. begins mid-to-Iate April '84.