Wednesday, January 19, 2011

Ron Friedman auction - Hasbro Briefing Binder (ancillary material)

Well, the binder may be done, but as it turns out there was a little folder that came with it with some extra marketing material.  There were two cool folded-up posters, which I've done a quick job digitally putting back together, and a series of pages detailing why you should do business with Hasbro on this soon-to-be-huge franchise, as well as a list of existing licensees.

The posters are right here, the documents are OCRed and available for download here: http://www.megaupload.com/?d=DNAU5B5B

Right from page one, I find this to be fascinating insight into the mindset behind the launch of a juggernaut.  Observe:

BACKGROUND
• The Transformers is a unique new "conceal-reveal" fantasy action figure concept
introduced February '84 at Toy Fair.
• Trade reception to date is phenomenal with first year sales estimates indicating
Transformers will be the most successful introduction in Hasbro's history to date.
• Product delivery in stores across the U.S. begins mid-to-Iate April '84.
 The document goes on to tout the benefits of their integrated marketing approach, the three-episode television series, why Transformers is an 'ensured success' and more.  I hope you enjoy it as much as I have.




1 comment:

Anonymous said...

These are incredible, thanks Jim.