For those of you who don't remember, Bill posted here about his experiences getting the cover of Transformers: The Ark Volume 2 (order it today!) tattooed on his chest... on cable TV. This was actually pretty difficult to set up. You see, in order for LA Ink to be allowed to show a picture of a Transformer on their show, they had to have legal permission from Hasbro to do so. We approached our editors at IDW to see if they could help make it happen. The editors put us in touch with the Hasbro legal team, who were absolutely stellar and made it happen. Bill might be the only person in the world with a licensed character tattooed on him and an actual license from the company permitting it. I think that's boffo.
By the way, it's a 4th season episode of the show called "Feelings Rule." You can download it from Amazon.com if you like. You can also watch Bill's segment right here:
Kinda awesome, no?